When designing a new website, or redesigning an older website, there’s a delicate equilibrium between the creative-the appearance and feel of this website-and the technical-which is the thing that produces the website work.
Over-emphasis of a single, or the other, is going to result in a website that looks great, but does not work that well, or will make a site that functions great but does not look great in any way.
Many website designers are very specialized or very creative. Seldom do you find a site designer who’s great at both handling the technical issues of building a website and who’s also a great graphic designer? Check Cornerstone Digital for more details.
Getting the Best of Both Worlds
Ideally, you might want to find an individual or company which can supply you with a high degree of expertise in the appearance and feel of the site, and supply outstanding technical solutions. While graphic designers may generally create amazing website designs, their capability to produce complex technical solutions might be rather limited.
And conversely, a programmer or web developer who is very technically savvy might not be in a position to present your site design that extra sparkle it requires to truly shine.
Great Website Designers View the Big Picture
Really great website designers will have the ability to check beyond the challenge of producing your site, and will also want to understand where your website fits into your overall marketing strategy, and what the primary goals are to the website. Too many sites are created without paying careful attention to what the site will actually accomplish.
Establishing primary and secondary aims for a site is very important. However, building the greatest website which misses the mark or fails to attain fundamental website goals is merely a waste of everybody’s time and money. You can normally tell if your site design source is looking beyond the immediate job by the queries they ask-or don’t ask.
Speak English, Not Techno-Babble
A fantastic website designer will be knowledgeable, but will not resort to using excess techno-babble to confuse or to impress a client. Great web designers know what they’re talking about, but should not talk down to you, the client.
Educated clients are the very best customers. You do not need to understand everything your programmer understands, but you have to know they are truly capable and they can communicate efficiently with you. Think of your website designer like being a sort of spouse in your company’s marketing efforts; part of your overall team.
Web Designers Aren’t Developers
Programmers create applications or software and typically don’t have any training or expertise in how a site should look or function.
Most developers, while technically competent, understand computer languages inside and out and can code your site, but programmers typically don’t have any graphic design instruction. Most developers come from a university’s computer science program, and few, if any, will have a graphic design class as an optional. As you want your designer to have the ability to solve technical issues or at least oversee them, site visitors are visually interacting with your site, so the look and feel of your site, navigation, and organization of information are all extremely important.
Only Get it done Already!
Great site designers are organized and will manage their time efficiently. Often, technology projects take much longer than they want to because too little attention has been paid to job progress and solving issues that are stalling a job.
Your web developer should be a self-starter, and should not rely on you reminding them that the project is behind schedule. If you are using a company to create your site, make certain that there is a project supervisor involved, who will offer weekly status meetings, and who’s pro-active in resolving issues that will influence the timeline of this project and the website launch date.
When many people and companies offer website design services with a high level of expertise, the level of professionalism changes from individual to individual and company to company.
When first calling a potential website designer, look for signals of professionalism-or lack of professionalism. If you call them, do you receive a call back promptly? Does the developer or business keep regular office hours? If you send an email, is it answered immediately, and therefore are the responses professional?
It is always best to attempt to avoid working with a less than professional business, but evaluating someone before you have an opportunity to begin working with them can be hard. From the first contact, you make along with your vendor, be watching for signs that someone may be less than a specialist.
Working with an individual or a business that’s not professional will just result in frustration on your part because the project moves together or grinds to a stop. But working with someone who knows the business world and worth your time, returns your calls and emails promptly and professionally, will make the job experience much more pleasant.
Five Strategies for Finding a Wonderful Web Designer
1) Get referrals.
In case you have business associates or for those who know business owners who have great sites, inquire who provided their website experience and if they would recommend a programmer or company to you.
2) Review portfolios or illustration websites.
Have potential designers you are considering to show you their work and to help you through a few website jobs, explaining their growth process in detail.
3) Ask questions.
Interview your prospective website designer, just as you want when interviewing someone to work for you. When it might be a short-term mission, it’s nevertheless a significant project and both time and money are at stake.
4) Obtain a detailed proposal.
Before starting your job, make certain that you find a comprehensive written proposal by your source. A clearly written proposal will detail the technical approach to be used, all work to be provided from the website seller, all project expenses, and assumptions.
Guarantee that the proposal details all the project needs and spells out the way additional labor will be defined and approved. Make sure the proposal clearly details the responsibilities of both parties so there’s absolutely no finger-pointing if there are project delays.
5) Check seller references.
Before signing a suggestion or giving anyone a go-ahead on your project, be sure to get references for both individuals or the company you are thinking about using for your project.